How You Can Scale your B2B SaaS Startup with an Ad Agency On Subscription

Are you a B2B SaaS start-up looking for a cost-effective and efficient way to handle your advertising needs? In this digital age, traditional advertising agencies may not always fit the bill. That's where ad agencies on subscription come in. In this blog post, we'll explore why subscription-based ad agencies are the perfect solution for B2B SaaS start-ups. We'll go into the benefits they offer, from cost savings to specialized expertise. Let's dive in!

scale your b2b saas startup

Understanding Ad Agencies on Subscription

In the ever-evolving advertising landscape, ad agencies on subscription have emerged as a game-changing solution for B2B SaaS start-ups. Unlike the traditional model where hefty fees are billed for individual campaigns, subscription-based ad agencies present a new approach. With this innovative model, B2B SaaS start-ups have the option to pay a fixed monthly or annual fee to access the services of a dedicated ad agency.

An ad agency on subscription is an advertising agency that operates on a subscription-based model. Instead of paying for individual campaigns or projects, B2B SaaS companies can opt for a fixed monthly or annual fee to access the services of an ad agency. This subscription-based arrangement provides a predictable and budget-friendly approach to advertising.

When a B2B SaaS company chooses to work with an ad agency on subscription, they enter into a contractual agreement. The subscription terms may vary, but typically, the company pays a recurring fee for a specified period, such as monthly or annually.

Once the subscription is in place, the ad agency provides services to support the company's needs. These services may include campaign planning and execution, creative development, media buying, digital marketing, and other advertising-related activities.

The subscription-based model allows B2B SaaS companies to have an ongoing partnership with the ad agency. This creates a deep understanding of the company's unique requirements and enables the agency to provide tailored solutions that drive results.

How do ad agencies on subscription work?

Ad agencies on subscription operate on a unique and flexible model. In this arrangement, companies pay a fixed monthly or annual fee to access the services of an ad agency, instead of paying per project or per hour. The process begins with a consultation between the company and the subscription-based ad agency to discuss the company's marketing goals, target audience, and specific requirements.

Different ad agencies on subscription have different pricing and packaging models. Some agencies offer tiered subscription plans, with different levels of service based on the company's needs and budget. These plans can include a range of services such as campaign development, media buying, performance tracking, and analytics. Other agencies may offer customizable packages, allowing companies to select specific services based on their requirements.

Present offers all-inclusive plans. Learn more about how Presnt works.

After subscription, the ad agency develops marketing strategies and campaigns to meet the company's goals. This may involve creating an ad copy, designing engaging visuals, identifying the most effective advertising channels, and managing the execution of the campaigns. 

The advantage of working with an ad agency on subscription is that businesses gain access to dedicated expertise and support. The agency becomes an extension of the company's team, with a deep understanding of its brand, industry, and target audience. This enables the agency to develop effective and targeted campaigns tailored to the company's unique needs.

How are ad agencies on subscription different?

Subscription-based ad agencies provide a flexible and scalable solution for start-ups. Unlike traditional agencies that require negotiating contracts and fees for each new campaign, subscription-based agencies offer a streamlined process. Once you subscribe to their services, you have the flexibility to launch new campaigns and scale your advertising efforts without additional negotiations or paperwork. This allows you to adapt quickly to changing market conditions and seize new opportunities.

Subscription-based ad agencies understand the unique needs and challenges of B2B SaaS companies. They recognize that your advertising requirements may vary throughout different stages of your start-up's growth. That’s why they offer tailored solutions that align with your specific goals and target audience. They also allow you the option to easily scale your plans up or down based on your needs.

One of the advantages of ad agencies on subscription is the development of a consistent partnership. Unlike traditional agencies that often handle campaigns on a project-by-project basis, subscription-based agencies become an extension of your team. This close fosters a deeper understanding of your brand, product, and target audience. Over time, the agency becomes well-versed in your industry, allowing them to provide more effective advertising strategies.

With subscription-based ad agencies, B2B SaaS start-ups can also enjoy more predictable budgeting. Instead of unexpected costs associated with hourly rates or project-based fees, you know exactly how much you'll be spending each month. This predictability helps you plan your budget more effectively and allocate resources for other areas of your business.

Why are ad agencies on subscription a good fit for B2B SaaS Startups?

There are plenty of reasons why B2B SaaS startups should choose a subscription-based ad agency. Let’s dive into some of them.


Subscription-based ad agencies offer B2B SaaS startups a cost-effective solution for their advertising needs. With fixed monthly or annual pricing models, these agencies provide predictable advertising costs. This is allowing startups to plan their budgets with greater accuracy. By opting for a subscription-based model, startups can eliminate extra expenses such as hiring in-house marketing teams or paying project-based fees, making it a cost-efficient option.

Expertise in B2B SaaS Marketing

Subscription-based ad agencies sometimes specialize in B2B SaaS marketing, which is a significant advantage for startups in this industry. These agencies possess a deep understanding of the unique challenges faced by B2B SaaS companies. By working with agencies that have a strong understanding of their industry, startups can benefit from tailored strategies that align with their specific business goals and industry dynamics.

Scalability and Flexibility

Ad agencies on subscription offer startups the scalability and flexibility they need to grow their businesses. As startups evolve and their advertising requirements change, subscription-based agencies offer the ability to upgrade or downgrade plans based on the current needs. Startups can purchase a higher service package when they are scaling up, or downgrade to a smaller plan if they are facing budget constraints.

Streamlined Processes

Working with an ad agency on subscription streamlines the entire advertising process for B2B SaaS startups. The client doesn’t need to go through a lengthy negotiation process, there are no long-term contracts or commitments. Hiring an ad agency on subscription is as easy as going to their website, filling out a short form, and paying with your card. Presnt even offers a customizable dashboard to each client in order to request, track, and manage work. This way the whole process of working with an agency is streamlined.

How to Choose the Right Ad Agency on Subscription for Your B2B SaaS Company

When selecting an ad agency on subscription for your B2B SaaS company, you need to consider several factors. Start by evaluating the agency's industry experience and specialization. It is crucial to partner with an agency that has a proven track record with B2B SaaS companies. An agency experienced in working with SaaS companies will be well-equipped to develop strategies that deliver results.

Next, assess the range of services and offerings provided by the subscription-based ad agency. Look for key services such as ad campaign creation, management, optimization, and reporting. These services are essential for running effective and data-driven advertising campaigns. Additionally, consider other valuable services that can enhance your marketing efforts, such as landing page design, A/B testing, and conversion tracking. If you are a B2B SaaS company, it’s especially important to find an agency that’s skilled in demand generation. Also, you want to learn more about the agency’s skills with different platforms, like Google Ads and Facebook Ads.

When considering different subscription-based agencies, carefully evaluate their pricing models and contract terms. Understand the various options available, such as monthly or annual subscriptions, and weigh the pros and cons of each. Take into account your company's budget and the scope of services offered within each pricing model. It's crucial to have a clear understanding of the pricing structure to avoid any surprises down the line. Take the time to review and compare pricing and contract details to make an informed decision.


Ad agencies on subscription offer B2B SaaS start-ups a cost-effective, scalable, and streamlined solution for their advertising needs. By partnering with a specialized agency, start-ups can benefit from expertise, tailored strategies, and predictable budgeting, enabling them to drive results in their target market.

Don’t forget to consider the agency's industry experience and specialization, evaluate their range of services, and review pricing models and contract terms to align with your budget and requirements.

Published on: 25/06/2023   Last Updated: 29/09/2023

About the author

stefan bulatovic
Founder & CEO of Presnt

Stefan is a marketer with 8 years of experience of working with various B2C and B2B brands.


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